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香港報業公會主席
香港抗疫三年，終於從艱難日子步向復常，經濟有望復甦，但社會內外仍面對不少挑戰，這時候更加需要「好新聞」匡正時弊，循不同角度「說好香港故事」。「以史為鏡，可以知興替。以人為鏡，可以明得失」，以新聞為鏡，有助各界洞悉現實、汲取經驗、穩步前行，香港報業及一眾媒體在任何環境都肩負社會責任，以專業態度提供優質資訊。
與此同時，近三年疫情期間，傳媒行業格局也有所改變，網絡媒體蓬勃，數位資訊豐富，報業融合科技發展乃不可逆轉趨勢。香港多家報業在紙媒基礎上已積極電子化，內容與科技相融，提升活躍度和流量，以更年輕化、便捷和個性化的傳播方式擴大影響力，亦推動報業的廣告收入達到可持續發展模式。
誠然，報業升級轉型不乏挑戰，投放大量資源之餘，既要懂得借助科網平台力量，又要慎防被剝削成果。為了擺脫科技巨企「霸權式」經營手法，報業公會成立了聯合電子廣告銷售平台「報網通」，通過成員報章合作，提供一個具公信力和良好內容環境的一站式網上廣告投放渠道。在這個銷售平台，廣告商可以直接選擇在一家或多家報章投放網上廣告，更加準確地向目標讀者發放訊息；各報章也能賺取應得利潤，更好地服務讀者及照顧員工福祉。
在數碼世代，科技發展與應用為傳媒產業帶來新機遇。在追求流量吸引受眾的同時，業界必須認識自身價值、堅持其核心使命、重視內容質素、保留報業的綜合性、權威性、具影響力等優勢，並重視新聞從業員專業培育，承先啟後，維繫傳媒生態發展。
2022年度「香港最佳新聞獎」的參賽新聞作品水準相當高，反映各成員報章不懈精益求精，維護新聞質素。在此，我謹代表香港報業公會感謝社會各界支持，尤其是所有評審委員及各家贊助機構。衷心祝賀2022年度最佳新聞獎的得獎者，更要感謝新聞界同業對專業的貢獻和付出。展望未來，香港報業公會定必繼續恪守使命，提升業界各領域專業水準，推動香港報業發展更上一層樓。
Alice Kwok
As Hong Kong leaves behind the trying days of the pandemic and the economy sets to right itself, serious challenges remain. The need for “Good News” is ever more present, along with telling the "Good Stories of Hong Kong" from different angles. Referencing an ancient Chinese proverb, “From history, we learn the good and bad; from our past, we learn the gains and losses,” it is from daily news that we all learn the facts and important events as we move steadily forward. The Hong Kong media has been shouldering this social responsibility, providing high-quality information with professionalism.
The newspaper industry has transformed under the pandemic. With the growth of online media and, with it, digital information, the trend of incorporating technology into newspapers appears irreversible. Many newspaper organisations have been undergoing active digitisation, moving from their roots in print. The marriage between content and technology has boosted traffic and readership, broadening the media's reach of and influence over young minds in a more timely and personalised manner. This union has also brought in higher income generated by ad sales, helping newspaper agencies attain sustainability.
Reinvigorating the industry is no easy task. In addition to costly investment, we also need to rely on the power of tech platforms, all the while guarding against our hard work from being exploited. To shake off the "hegemonic" business practices of tech giants, the Newspaper Society of Hong Kong — in collaboration with member organisations — launched “NewsocHub”, a joint platform for multimedia advertising sales offering a one-stop online ad hub that is credible and has an excellent content environment. Through this hub, advertisers can deliver their message to their intended audience with higher accuracy by being able to choose for themselves whether to place ads in a single agency or multiple agencies. Newspaper organisations, their staff, as well as readers and viewers will also benefit as income generated from the hub will ultimately help lead to better content and the better care of employees.
The development and application of technology has brought the industry new opportunities. In the chase for traffic and readership, we must remain aware of our values, persistent in our core missions, and conscientious in delivering quality content. We must also preserve the comprehensiveness, authority, influence, and the many edges afforded by us. Equally important is that we serve as a link between the past and the future in our work to continue nurturing news professionals that will sustain the growth of the media ecosphere.
The quality of all the entries in the 2022 Hong Kong News Awards is magnificent. This shows that our members are always striving for the best and working hard to defend the quality of content.
On behalf of the Newspaper Society of Hong Kong, I would like to thank all sectors of society, especially members of the judging panels and sponsoring organisations. I congratulate, with all my heart, the winners of the awards. I would also like to thank all journalists for their contribution and dedication to the industry.
Looking ahead, the Newspaper Society of Hong Kong will continue to stand by its mission, raising the professional standards of our industry and pushing it to reach new heights.
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