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香港报业公会主席
香港抗疫三年，终於从艰难日子步向复常，经济有望复苏，但社会内外仍面对不少挑战，这时候更加需要「好新闻」匡正时弊，循不同角度「说好香港故事」。「以史为镜，可以知兴替。以人为镜，可以明得失」，以新闻为镜，有助各界洞悉现实、汲取经验、稳步前行，香港报业及一众媒体在任何环境都肩负社会责任，以专业态度提供优质资讯。
与此同时，近三年疫情期间，传媒行业格局也有所改变，网络媒体蓬勃，数位资讯丰富，报业融合科技发展乃不可逆转趋势。香港多家报业在纸媒基础上已积极电子化，内容与科技相融，提升活跃度和流量，以更年轻化、便捷和个性化的传播方式扩大影响力，亦推动报业的广告收入达到可持续发展模式。
诚然，报业升级转型不乏挑战，投放大量资源之余，既要懂得借助科网平台力量，又要慎防被剥削成果。为了摆脱科技巨企「霸权式」经营手法，报业公会成立了联合电子广告销售平台「报网通」，通过成员报章合作，提供一个具公信力和良好内容环境的一站式网上广告投放渠道。在这个销售平台，广告商可以直接选择在一家或多家报章投放网上广告，更加准确地向目标读者发放讯息；各报章也能赚取应得利润，更好地服务读者及照顾员工福祉。
在数码世代，科技发展与应用为传媒产业带来新机遇。在追求流量吸引受众的同时，业界必须认识自身价值、坚持其核心使命、重视内容质素、保留报业的综合性、权威性、具影响力等优势，并重视新闻从业员专业培育，承先启后，维系传媒生态发展。
2022年度「香港最佳新闻奖」的参赛新闻作品水准相当高，反映各成员报章不懈精益求精，维护新闻质素。在此，我谨代表香港报业公会感谢社会各界支持，尤其是所有评审委员及各家赞助机构。衷心祝贺2022年度最佳新闻奖的得奖者，更要感谢新闻界同业对专业的贡献和付出。展望未来，香港报业公会定必继续恪守使命，提升业界各领域专业水准，推动香港报业发展更上一层楼。
Alice Kwok
As Hong Kong leaves behind the trying days of the pandemic and the economy sets to right itself, serious challenges remain. The need for “Good News” is ever more present, along with telling the "Good Stories of Hong Kong" from different angles. Referencing an ancient Chinese proverb, “From history, we learn the good and bad; from our past, we learn the gains and losses,” it is from daily news that we all learn the facts and important events as we move steadily forward. The Hong Kong media has been shouldering this social responsibility, providing high-quality information with professionalism.
The newspaper industry has transformed under the pandemic. With the growth of online media and, with it, digital information, the trend of incorporating technology into newspapers appears irreversible. Many newspaper organisations have been undergoing active digitisation, moving from their roots in print. The marriage between content and technology has boosted traffic and readership, broadening the media's reach of and influence over young minds in a more timely and personalised manner. This union has also brought in higher income generated by ad sales, helping newspaper agencies attain sustainability.
Reinvigorating the industry is no easy task. In addition to costly investment, we also need to rely on the power of tech platforms, all the while guarding against our hard work from being exploited. To shake off the "hegemonic" business practices of tech giants, the Newspaper Society of Hong Kong — in collaboration with member organisations — launched “NewsocHub”, a joint platform for multimedia advertising sales offering a one-stop online ad hub that is credible and has an excellent content environment. Through this hub, advertisers can deliver their message to their intended audience with higher accuracy by being able to choose for themselves whether to place ads in a single agency or multiple agencies. Newspaper organisations, their staff, as well as readers and viewers will also benefit as income generated from the hub will ultimately help lead to better content and the better care of employees.
The development and application of technology has brought the industry new opportunities. In the chase for traffic and readership, we must remain aware of our values, persistent in our core missions, and conscientious in delivering quality content. We must also preserve the comprehensiveness, authority, influence, and the many edges afforded by us. Equally important is that we serve as a link between the past and the future in our work to continue nurturing news professionals that will sustain the growth of the media ecosphere.
The quality of all the entries in the 2022 Hong Kong News Awards is magnificent. This shows that our members are always striving for the best and working hard to defend the quality of content.
On behalf of the Newspaper Society of Hong Kong, I would like to thank all sectors of society, especially members of the judging panels and sponsoring organisations. I congratulate, with all my heart, the winners of the awards. I would also like to thank all journalists for their contribution and dedication to the industry.
Looking ahead, the Newspaper Society of Hong Kong will continue to stand by its mission, raising the professional standards of our industry and pushing it to reach new heights.
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