过去三年，香港先后受到中美关系紧张、本地社会事件，以及新冠疫情爆发接连冲击，对经济表现及市民生活造成巨大影响，即使社会秩序早已回复正常，但变种病毒未退，出入境尚未能全面通关，营商环境长期受创，传统新闻媒体不论在社会好景抑或低潮日子，都努力坚守岗位，以专业精神维护新闻质素，将事实呈现在读者面前，为大众传递资讯及分析。 

近年面对网路媒体蓬勃发展，传统新闻媒体的格局也有所改变，报业明显加速电子化及数据化，顺应不同受众的阅读习惯和需求。报业最大的优势是拥有一批坚守专业操守的新闻工作者，为读者提供具公信力及多元化的优质内容，配合媒体融合及科技，有效提升活跃度和流量，用更年轻化、更适合大众习惯的传播方式去扩大影响力。

随茯戋ˉ□穸倥迭A生活逐步复常，经济有望改善，媒体广告投放量亦渐回升。然而，受制於社交媒体及搜索平台的掠夺式经营手法，本地报章在发展网上广告面对不公平竞争，难以从原创内容取得合理收益，连锁影响报业编采资源及从业员待遇，对社会的负面挫损日益明显。本会一直促请特区政府研究新闻付费政策，令科企就引用新闻内容向新闻机构支付合理费用，让新闻业界得到其中一项合理回报，维系可持续发展愿景。

香港报业公会向来坚持以社会公共利益为导向，通过维护新闻素质及坚守专业操守精神，推进社会发展。在此，我谨代表公会感谢社会各界，尤其是所有评审委员及赞助机构，支持公会每年举办香港新闻大奖，表扬优秀的新闻报道。衷心祝贺2021年度的得奖者，亦感谢新闻界同业对专业的贡献和付出。展望未来，香港报业公会定必继续推动业界发展，提升传媒的专业水准。

今年迎来香港回归祖国25周年，是一个非常有意义和值得纪念的日子。本会冀香港经济继续腾飞、多元并进，大家一起继往开来。

Alice Kwok
Chairperson, The Newspaper Society of Hong Kong

Over the past three years, Hong Kong has been hit by a string of events. Tensions between China and the US, social incidents on the domestic front and the Covid-19 pandemic have had a huge impact on the economic performance of the city and people's lives. Though law and order has long returned, Covid-19 variants persist and cross-border movements remain restricted, all of which continue to have an impact on the business environment. But traditional news media remain diligent and committed to their roles regardless of social circumstances, maintaining the quality of news with professionalism so as to present facts to readers and deliver information and analysis to the public.

In recent years, with the vigorous development of online media, traditional news media have also taken on a new aspect. The newspaper industry has significantly accelerated its electronisation and digitalisation to adapt to the diverse reading habits and needs of readers. The biggest advantage of the newspaper industry lies with journalists who adhere to professional ethics and are committed to providing readers with credible, varied and high-quality content. Through media integration and technology, they are effectively increasing the activity level and circulation of news and expanding the influence of coverage through channels of dissemination that are more suitable to the younger generation and general public.

As the pandemic situation is stabilizing, people's lives are gradually returning to normal and the economy is expected to improve, the amount of media advertising has gradually picked up. However, due to the predatory business practices of social media and search platforms, local newspapers are facing unfair competition when developing their online advertisements, making it difficult for them to derive reasonable revenues from their original content. This has, in turn, impacted on the editorial resources of the newspaper industry and the remuneration of journalists, with the negative effects on the public becoming increasingly visible. The Newspaper Society of Hong Kong has been calling on the SAR government to study the possibility of a news payment policy that requires science and technology companies to pay reasonable fees to news organisations for citing news content. This way, the industry can get a reasonable return from its work and maintain sustainable development.

To safeguard the rights and interests of the industry and promote social development, the Society perseveres in pursuing values driven by public interest, maintaining the quality of news and upholding professional ethics. Here, on behalf of the Newspaper Society of Hong Kong, I would like to thank all sectors of the community, especially all members of the review committee and our sponsors, for supporting the Society's holding of the Hong Kong News Awards every year to recognize outstanding journalism. I congratulate, with all my heart, the winners of the 2021 Hong Kong News Awards. I would also like to thank all journalists for what they have done for our profession. Looking ahead, the Society will continue to promote the development of the industry and enhance its professional standards.

This year marks the 25th anniversary of Hong Kong's return to the motherland, a very meaningful and memorable occasion. The Society hopes that Hong Kong's economy will continue to thrive and progress in a diversified manner, and that we will all make advancements together on the strength of our past achievements.